Well I don't think they want to increase membership with broke persons and would prefer more well endowed$$ persons to help them stay profitable by collecting bigger contributions.
But when you prefer your members to be dumb and stupid you kinda have to accept the broke as a trade off as dumb and stupid will move one towards poverty eventually.
Their opting for more dumbing down the flock make it inevitable for their financial demise as all GB are a product of a dumbed down Corporate structure full of gullible people so that no matter how deep you have to scrap the bottom of the barrel to find these total committed delusional guys to run the Corporation as all the smart ones get weeded out making it real slim pickings for finding smart CEO to run the fraud filled business.
They(GB) are so stupid they have very little business sense and have their heads completely up their ass with delusions that they are God's Organization. Broke members= broke Organization it's a dead end road.